What's the problem?
Helping the e.on sales team understand the business requirements of key account management
About the Project
To understand the business requirements of key account management, we helped explore the problem space and guide the service development team with consolidated and actionable insights.
Leading the strategic design team, I established a research plan and guided the initial research phase by conducting a requirements workshop to deliver a lean requirements analysis.
Improving the sales and consulting process for key accounts, e.on reached out to enhance situation through technical assistance by rendering transparency and live estimations to their products and services.
Research on a budget
To understand user requirements, we arranged a small workshop with representative key account managers. As a result, we managed to condense the sales process through proto-personas and a user journey map into a digestable format that would be easily accessible for everybody involved in the project.