Cross Cultural Commerce
Qualitative user research in the European market with the wide segment of Dell target customers.
About the Project
Browser based multiplayer strategy game with to show case browser game development platform. Responsible for Game Mechanics and Visual Design.
My Role
Browser based multiplayer strategy game with to show case browser game development platform. Responsible for Game Mechanics and Visual Design.
To increase the satisfaction and conversions of the Dell.com website, I conducted a variety of qualitative user research studies in the European market spanning the majority of Dell’s customer segments.
Cross Cultural Investigations
The research covered the live site and mature prototypes to highlight general usability issues as well as the differences in shopping behaviours among European countries to feed into the redesign of dell.com.
Tweaking it on a global level
Based on our observations throughout the global investigation we were able to distill recommendations for the redesign of the dell.com site creating a true brand and overall desirable shopping experience.
Published by brauer42@gmail.com
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